I've been watching the positioning for SW:RotS, and I just can't figure it out. They've tried to position a lot of "premium" content on the official Star Wars site behind the subscriber-only "Hyperspace" branding, but the bar for what qualifies as premium is pretty freaking low (I'm not paying to see Ewan McGreggor drinking coffee in front of a blue screen), and now this. They must be confusing Star Wars fans with Star Trek fans, who tend to be a different (if often overlapping) breed of fanwanks.

OTOH, they've been savaged by so many life-long fans for the dreck which was episodes I and II that this may be their best hope for good box office turnout. I know lots of people who are going to see ep III out of a sense of duty, not because they're really really psyched about what George has done with the franchise.